Did you know that when Google was still a research project, its founders actually used LEGO bricks to create a storage compartment for the 10 4-GB hard drives used in the testing of the PageRank algorithm? Google has come a long way since its inception, and today it is a huge part of internet marketing. Search engine rankings, and especially Google rankings, are important because people generally don’t scroll past the first page on search engine result pages. Therefore, if a company wants to do business, it needs to be among the first resul Continue reading
Did you know, according to Forbes, that businesses spent more than $100 billion on digital marketing in 2012? As internet usage grows and eCommerce continues to explode, that number is assuredly only going to grow. Consider, eCommerce topped $1 trillion in 2012 and is expected to grow by an additional 13% to $262 billion in 2013. Don’t you want even a little piece of that?
Assuming you do, so-called sponsored advertising, e.g. PPC marketing, is not going to get the job done. Search engine optimization is the number one way to get your business noticed on the web, and it’s the number one way to start growing your revenue stream. If you’re still not convinced that SEO is the way to go, Continue reading
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By taking a few minutes to set up a client manager and scheduler, clients can begin to automatically receive all the SEO white label SEO reports that are generated for them, cutting out the human element. This means businesses that use SEO reselling and a white label seo reporting tool can spend more time doing what the business does best, and less time updating social sites, sending ema Continue reading
Are you familiar with Google rankings and the PageRank algorithm that sorts out the results? Even if you are you might not realize that PageRank isn’t so named because it deals in web pages, but named after its creator, Google co founder Larry Page. Since the creation of this algorithm, internet marketing and search engine optimization have evolved considerably, although the underlying principles are still the same. Links are organically created within various kinds of content, and then search engine rankings respond to this presence. And here’s how SEO blogs figure into this.
SEO blogs refer to both blogs about SEO techniques (i.e. SEO news aimed at online marketing professionals), and also to unrelated blogs that are seeded with SEO content as part of a marketing campaign. Is it really worth using SEO blogs (either kind) to force your web content higher in the rankings? Research says ‘yes!’ In fact, 42 percent of all internet users are known to click the top ranking organic result at some point during a typical search. This generates an inbound lead, a type that has a 14.6 percent close rate as opposed to the unimpressive 1.7 percent rate produced by outbound leads (mailings, cold calls, etc).
SEO blogs can connect to each other, too, just by referencing one another. This association of content can be a great way to boost search engine results, and to increase the power and value of SEO blogs. So the next time one of the 65 percent of mobile internet users who rely heavily on their tablet or smartphone goes searching for a product they want, you may have SEO blogs and other SEO tools to thank if your web presence is one of the top ones they return.
SEO marketing is perhaps the newest way of maximizing on the Google platform and market. Even when Google was still a research project that utilized Legos to stand for their storage component and was part of what was used to test the PageRank algorithm, we know that the eventual goal was to find a way to profit from the internet search phenomenon that was taking over as many SEO blogs will highlight now. Search was new, and it was bound to be big!
While about three fourths of all internet users will choose the organic results over any sponsored searches, we are seeing how evident it is for a business to have SEO marketing, because in the consumers mind, this is building credibility and makes the inbound leads that come in as a result, be much more qualified and will cost over sixty percent less due to the volume. This SEO marketing strategy, known as online marketing can be seen as one of the most successful internet marketing strategies ever as many Seo news blogs will attest to. Over fifty percent of marketers in the business to business arena will agree that SEO marketing has had the largest impact in their lead generation to date.
SEO marketing has taken it as far as becoming search friendly for mobile devices and tablet computers. By still making the sites easier to read, SEO marketing continues to work just as well on mobile devices because they have become easier to read and see, and as a result people will turn to their mobile devices to do searches for the things they need and want. Because SEO marketing has advanced at such a fast pace and has become renowned for all that it provides, including SEO reporting for the SEO marketing client, we can see that search engine marketing is here to stay and that those who invest now will soon be industry leaders in their field.
Did you know that between 70 and 80 percent of internet search engine users pay no attention at all to sponsored results, and choose organic results instead? Organic click through tends to generate about 25 percent higher conversion rates than equivalent PPC (Pay Per Click) click through. Over 87 percent of US internet users, aged 14 years and older, browsed or researched products online in the year 2012, and about 40 percent of those followed up on social media sites, requesting additional info before they made their purchase. Also, inbound leads like those that come from search engine optimization, cost about 61 percent lower than outbound leads, like cold calling.
What does this all mean to you? It means that Seo marketing is going to be the way to go if you want to attract customers online, instead of paying for sponsored links or outbound marketing methods. Google, whose first ever tweet was binary code for “Im feeling lucky”, offers one of the most popular search engines on the planet, and SEO marketing professionals can help you get great search engine rankings from Google.
Talk to an internet marketing firm that offers SEO marketing options about how you can best use SEO blogs, SEO tools, and SEO reporting to build a fantastic online marketing plan that draws customers to your site (and away from your competitors) so that you can grow your business, and beat out the competition in todays fast paced culture of online business.
You might think that paying for SEO marketing is an additional expense that your business cannot handle, but, talk to some SEO marketing firms, and they will show you how, by making a small investment in their services, you can grow your business and recoup the costs that you have put into online marketing plans that bolster your Google rankings so that you can bring in the customers and the cash that you need for your business to succeed on the world wide web.
Businesses that blog have 434 percent more web sites that are indexed, which gives them more web visibility and leads. Blogging is just one of the important aspects of search engine optimization that you must pay attention to if you want to have a page thoroughly optimized for search. With the right kind of SEO tools, you can easily improve Google rankings by having the best quality online marketing that is sensitive to the newest guidelines for page optimization.
Google is a company that always innovates, such as the way that they have their lawns mowed by rented goats. Google is one of the most important search engines that SEO tools can be used with, because of how many people browse the site each day to find companies that they want to work with. You should look for SEO tools that can help you get your page ranked as highly as possible because of the great return on investment that you will get from having a page properly optimized. Leads that come from search engine marketing have a close rate of 14.6 percent , while leads from outbound sources only have a 1.7 percent close rate.
The right SEO tools will also help you optimize your web site for views on mobile devices. It is reported that 65 percent of mobile web users incorporate smartphones and tablets in their search for local businesses that they want to buy something from. Over half of all consumers begin their research of a product or service by using search engines, while only 24 percent visit business websites and only about 18 percent use social media platforms.
Investing in SEO tools is a smart decision for any company that is trying to gain more exposure and bring in more targeted traffic to their web site. Take some time to get the best possible SEO tools and your organization will earn more revenue and be able to help more clients with their needs. Excellent tools for search engine optimization will help a business improve the shape of their web site and bring in the specific people that are looking for the products and services that they provide. Look around for the latest information on search engine optimization so that you can have the most up to date knowledge of how search engines like Google determine which pages are ranked more highly than others on the results pages that millions of people see every day.