In today’s world, more and more consumers are turning to the internet to find the products and services that they need. Online connectivity through tablets and smartphones is only intensifying this trend. In fact, by 2014, mobile Internet usage (smartphones and tablets) will overtake desktop computer Internet usage. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.
SEO, or Search Engine Optimization, and SEO reporting are particularly important aspects of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Google rankings are particularly important as Google controls a significant portion of the search engine market share. When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4 GB hard drives they were using to test the PageRank algorithm. Interestingly, Google‘s company headquarters’ lawns are mowed by goats, which they rent from a grazing company.
Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. In fact, 42 percent of Internet search users click on the top ranking organic result. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. It is also important to note that SEO is a highly cost effective form of advertising. Inbound leads, such as search engine optimization, cost 61 percent lower than outbound leads, such as cold calling.
However, if you’re company doesn’t have the time or the talent to preform SEO service and SEO reporting in house, it can be advantageous to consider an SEO service company or an SEO service firm. SEO services companies and SEO services firms can provide you with expert SEO services and SEO reporting. And, interestingly, more and more businesses are choosing to export SEO and SEO reporting to an SEO company.