The Five Facts Everyone Needs to Know About Google


Web companies pop up every day in every corner of the Internet. However, not all of them will succeed. It is simply the nature of the game that some will sink to the bottom and some will consistently float on the surface. So, what is the secret to keeping your head above water? One word: Google.

If you have a web company you are looking to expand, the search engine industry should be your best friend. Online marketing relies heavily upon it, not to mention great web design and engaging social media management. But searches, especially those with Google, can take you to the top of the search engine rankings. Here is how:

1. Get noticed.

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Gaining Web Traffic Through Search Engine Optimization

Online marketing

When Google was still just a research project, the 4 GB hard drives that were testing the PageRank algorithm were housed in a storage compartment that founders had built from Legos. While Google is still using goats rented from a grazing company to mow the lawns of corporate headquarters, they continue to be a driving force behind Internet marketing which has come a long way since the early days.

As PageRank is increasingly being considered a less relevant and lagging indicator of web page performance and traffic, search engine optimization (SEO) is quickly gaining pace as part of online marketing strategies. One of the main aims of SEO is to use popular keywords and phrases to create organic, relevant content to tie back to the web page of a business or service. Since anywhere from 70 to 80 percent of Internet search engine users ignore sponsored results, quality organic content can make a big difference in web traffic through increased search engine rankings and results.

SEO marketing is often a multidimensional approach which can involve creating many different kinds of web content. One aspect of Seo marketing strategy may include making use of growing trends toward social media sites. Even Google has jumped on the social media trend with its first ever Twitter post of “Im feeling lucky” making its debut in February of 2009. In binary code of course. SEO reporting software can provide feedback on traffic patterns and progress.

Ninety two percent of Internet using adults performing at at least one online search a day in the United States alone. Many of those searches involve shopping or searching for product reviews. As web based business continues to surge, SEO marketing tools are one option businesses are turning to in order to drive traffic to their sites and boost revenue.

Effective SEO Is Essential


In today’s world, more and more consumers are turning to the internet to find the products and services that they need. Online connectivity through tablets and smartphones is only intensifying this trend. In fact, by 2014, mobile Internet usage (smartphones and tablets) will overtake desktop computer Internet usage. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.

SEO, or Search Engine Optimization, and SEO reporting are particularly important aspects of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Google rankings are particularly important as Google controls a significant portion of the search engine market share. When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4 GB hard drives they were using to test the PageRank algorithm. Interestingly, Google‘s company headquarters’ lawns are mowed by goats, which they rent from a grazing company.

Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. In fact, 42 percent of Internet search users click on the top ranking organic result. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. It is also important to note that SEO is a highly cost effective form of advertising. Inbound leads, such as search engine optimization, cost 61 percent lower than outbound leads, such as cold calling.

However, if you’re company doesn’t have the time or the talent to preform SEO service and SEO reporting in house, it can be advantageous to consider an SEO service company or an SEO service firm. SEO services companies and SEO services firms can provide you with expert SEO services and SEO reporting. And, interestingly, more and more businesses are choosing to export SEO and SEO reporting to an SEO company.