Four Reasons Why SEO is More Important Than Ever for Internet Marketing

Seo reporting

Did you know, according to Forbes, that businesses spent more than $100 billion on digital marketing in 2012? As internet usage grows and eCommerce continues to explode, that number is assuredly only going to grow. Consider, eCommerce topped $1 trillion in 2012 and is expected to grow by an additional 13% to $262 billion in 2013. Don’t you want even a little piece of that?

Assuming you do, so-called sponsored advertising, e.g. PPC marketing, is not going to get the job done. Search engine optimization is the number one way to get your business noticed on the web, and it’s the number one way to start growing your revenue stream. If you’re still not convinced that SEO is the way to go, Continue reading

Taking Control of Your Search Engine Rankings

Search engine ranking

Search engine optimization, the tactics used to improve your search engine ranking, is based on enhancing the content visibility and creating plenty of high quality content. If you are plagued with unnecessarily low site traffic despite your internet marketing efforts, you can outsource the SEO campaign to increase your site visitors.

Whatever service or product you choose to promote on the internet, you cannot convert interest into sales without substantially increasing your visibility online. That is especially critical because almost 90 percent of U.S. internet users do some browsing and research online. If you extrapolate that trend, more than half of all U.S. retail dollars spent are going to be influenc Continue reading