What Makes Google Rankings So Important?

Online marketing

According to the most recent estimates, web users conduct more than 100 billion online searches each month. Of those 100 billion plus online searches, Google is used for roughly 70% of them. When you look at how massive Google has become, it is amusing to think that the very first Google doodle was created by Page and Brin before heading to the infamous “Burning Man” festival in 1998.

Given the fact that Google controls the majority of the international online search industry, the internet behemoth’s PageRank algorithm and Google rankings have become critical within the realm of internet marketing. Continue reading

Why Search Engine Rankings Actually Matter

Seo blogs

Did you know that when Google was still a research project, its founders actually used LEGO bricks to create a storage compartment for the 10 4-GB hard drives used in the testing of the PageRank algorithm? Google has come a long way since its inception, and today it is a huge part of internet marketing. Search engine rankings, and especially Google rankings, are important because people generally don’t scroll past the first page on search engine result pages. Therefore, if a company wants to do business, it needs to be among the first resul Continue reading

What is SEO Marketing?

Internet marketing

Did you know that around 75 percent of internet search engine users never scroll past the first page of search results? With that said, Google rankings and other internet search engine rankings are extremely important to companies because it helps them achieve marketing exposure. Therefore, investing in SEO marketing, or search engine optimization marketing, is one of the smartest things a company can do.

Google on its own receives roughly 65 to 70 percent of the internet search engine market share. SEO marketing exists to help companies improve their placement on search engine results pages. They do Continue reading

The Online Marketing Trick You Do Not Realize Is Working

Seo blogs

Google is one of the most well known companies today. While Google is synonymous with high tech innovation, not all of Google’s innovations are high tech. For example, Google uses goats to mow the lawns at the company’s headquarters. In any case, whatever Google is doing must be working. Shares in the company’s stock have reached over $1000.

While Google has a variety products, the company is perhaps most famous for their popular search engine. Search engines have become increasingly important for online marketing campaigns. This is because most consumers start researching a product or service by using a search engine. This is more than other methods like visiting a company’s website or asking others through social media. T Continue reading

Effective SEO Is Essential

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In today’s world, more and more consumers are turning to the internet to find the products and services that they need. Online connectivity through tablets and smartphones is only intensifying this trend. In fact, by 2014, mobile Internet usage (smartphones and tablets) will overtake desktop computer Internet usage. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.

SEO, or Search Engine Optimization, and SEO reporting are particularly important aspects of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Google rankings are particularly important as Google controls a significant portion of the search engine market share. When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4 GB hard drives they were using to test the PageRank algorithm. Interestingly, Google‘s company headquarters’ lawns are mowed by goats, which they rent from a grazing company.

Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. In fact, 42 percent of Internet search users click on the top ranking organic result. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. It is also important to note that SEO is a highly cost effective form of advertising. Inbound leads, such as search engine optimization, cost 61 percent lower than outbound leads, such as cold calling.

However, if you’re company doesn’t have the time or the talent to preform SEO service and SEO reporting in house, it can be advantageous to consider an SEO service company or an SEO service firm. SEO services companies and SEO services firms can provide you with expert SEO services and SEO reporting. And, interestingly, more and more businesses are choosing to export SEO and SEO reporting to an SEO company.