What is SEO Marketing?

Internet marketing

Did you know that around 75 percent of internet search engine users never scroll past the first page of search results? With that said, Google rankings and other internet search engine rankings are extremely important to companies because it helps them achieve marketing exposure. Therefore, investing in SEO marketing, or search engine optimization marketing, is one of the smartest things a company can do.

Google on its own receives roughly 65 to 70 percent of the internet search engine market share. SEO marketing exists to help companies improve their placement on search engine results pages. They do this through a bevy of different online marketing techniques, including social media marketing, website design, and operation of company blogs.

In 2012, about 88 percent of internet users 14 or older browsed or researched products online in 2012. Roughly 40 percent of those followed up on social media sites. Social media marketing is important because millions of people around the world are part of social media sites.

One of the most important pieces of online marketing concerns mobile website optimization. Roughly 65 percent of mobile internet users rely on their smartphone or tablet to find a local business in order to make a purchase, and a significant portion of mobile users in the United States expect to be able to use their mobile device to research or compare products while shopping.

Ultimately, there are few methods of internet marketing more influential than SEO marketing. Therefore, it pays for companies to invest in services that will improve their internet credibility because internet marketing offers options for exposure like few other kinds of marketing.

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