Four Reasons Why SEO is More Important Than Ever for Internet Marketing

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Did you know, according to Forbes, that businesses spent more than $100 billion on digital marketing in 2012? As internet usage grows and eCommerce continues to explode, that number is assuredly only going to grow. Consider, eCommerce topped $1 trillion in 2012 and is expected to grow by an additional 13% to $262 billion in 2013. Don’t you want even a little piece of that?

Assuming you do, so-called sponsored advertising, e.g. PPC marketing, is not going to get the job done. Search engine optimization is the number one way to get your business noticed on the web, and it’s the number one way to start growing your revenue stream. If you’re still not convinced that SEO is the way to go, Continue reading

The Importance of Internet Marketing

Google rankings

Did you know that Googles headquarters rent goats from a grazing company to mow their lawns?

Internet use is on the rise, making internet marketing one of the most valuable investments of the day. Google receives well over half of the internet search engine market share. Very few people go below the top couple results, let alone onto the second page of results. When over 100 billion global searches are conducted monthly online, and almost half of internet search users say that they click on the top ranking organic result, it is vitally important to ensure that your site is in those top ranking organic results especially within google rankings.

One valuable internet marketing technique to improve your search engine rankings is SEO, or search engine optimization. SEO uses keywords and a knowledge of how people search and what they search for to optimize your rankings within search engines. Since 48 percent of mobile device users look up product reviews, or seek out promotions using their devices, having internet marketing that makes your reviews among the first that these users will see can bring in a large amount of new customers for your business. Hiring a SEO company to do this for you is the best way to optimize your companys visibility. These professionals are well versed in what keywords are most likely to be searched for, and how to make your website more visible using said keywords.

Other types of internet marketing to focus on include social media marketing. This type of internet marketing will particularly target a younger crowd, but will definitely make you more visible to the public as a whole. Social media marketing can also be used to advertise current specials and promotions, and make them visible to a crowd that may not be seeing your website.

Blogging for Better Business


Are you familiar with Google rankings and the PageRank algorithm that sorts out the results? Even if you are you might not realize that PageRank isn’t so named because it deals in web pages, but named after its creator, Google co founder Larry Page. Since the creation of this algorithm, internet marketing and search engine optimization have evolved considerably, although the underlying principles are still the same. Links are organically created within various kinds of content, and then search engine rankings respond to this presence. And here’s how SEO blogs figure into this.

SEO blogs refer to both blogs about SEO techniques (i.e. SEO news aimed at online marketing professionals), and also to unrelated blogs that are seeded with SEO content as part of a marketing campaign. Is it really worth using SEO blogs (either kind) to force your web content higher in the rankings? Research says ‘yes!’ In fact, 42 percent of all internet users are known to click the top ranking organic result at some point during a typical search. This generates an inbound lead, a type that has a 14.6 percent close rate as opposed to the unimpressive 1.7 percent rate produced by outbound leads (mailings, cold calls, etc).

SEO blogs can connect to each other, too, just by referencing one another. This association of content can be a great way to boost search engine results, and to increase the power and value of SEO blogs. So the next time one of the 65 percent of mobile internet users who rely heavily on their tablet or smartphone goes searching for a product they want, you may have SEO blogs and other SEO tools to thank if your web presence is one of the top ones they return.

SEO Tools Help Companies Improve Page Ranking

Seo reporting

Businesses that blog have 434 percent more web sites that are indexed, which gives them more web visibility and leads. Blogging is just one of the important aspects of search engine optimization that you must pay attention to if you want to have a page thoroughly optimized for search. With the right kind of SEO tools, you can easily improve Google rankings by having the best quality online marketing that is sensitive to the newest guidelines for page optimization.

Google is a company that always innovates, such as the way that they have their lawns mowed by rented goats. Google is one of the most important search engines that SEO tools can be used with, because of how many people browse the site each day to find companies that they want to work with. You should look for SEO tools that can help you get your page ranked as highly as possible because of the great return on investment that you will get from having a page properly optimized. Leads that come from search engine marketing have a close rate of 14.6 percent , while leads from outbound sources only have a 1.7 percent close rate.

The right SEO tools will also help you optimize your web site for views on mobile devices. It is reported that 65 percent of mobile web users incorporate smartphones and tablets in their search for local businesses that they want to buy something from. Over half of all consumers begin their research of a product or service by using search engines, while only 24 percent visit business websites and only about 18 percent use social media platforms.

Investing in SEO tools is a smart decision for any company that is trying to gain more exposure and bring in more targeted traffic to their web site. Take some time to get the best possible SEO tools and your organization will earn more revenue and be able to help more clients with their needs. Excellent tools for search engine optimization will help a business improve the shape of their web site and bring in the specific people that are looking for the products and services that they provide. Look around for the latest information on search engine optimization so that you can have the most up to date knowledge of how search engines like Google determine which pages are ranked more highly than others on the results pages that millions of people see every day.