What Makes Google Rankings So Important?

Online marketing

According to the most recent estimates, web users conduct more than 100 billion online searches each month. Of those 100 billion plus online searches, Google is used for roughly 70% of them. When you look at how massive Google has become, it is amusing to think that the very first Google doodle was created by Page and Brin before heading to the infamous “Burning Man” festival in 1998.

Given the fact that Google controls the majority of the international online search industry, the internet behemoth’s PageRank algorithm and Google rankings have become critical within the realm of internet marketing. Continue reading

The Five Facts Everyone Needs to Know About Google


Web companies pop up every day in every corner of the Internet. However, not all of them will succeed. It is simply the nature of the game that some will sink to the bottom and some will consistently float on the surface. So, what is the secret to keeping your head above water? One word: Google.

If you have a web company you are looking to expand, the search engine industry should be your best friend. Online marketing relies heavily upon it, not to mention great web design and engaging social media management. But searches, especially those with Google, can take you to the top of the search engine rankings. Here is how:

1. Get noticed.

In so many regards, email has replaced traditional mail services, and this transition happened Continue reading

Understanding Search Engine Rankings Is Vital To Make Your SEO Program Work


The first tweet that Google ever produced was a binary code that stated how lucky they were feeling and since today, two thirds of every company’s efforts to improve their search engine rankings has to do specifically with Google rankings since that is how much of the market share they command, you will do well to understand what it takes to make this happen. Nearly nine out of ten people who are older than thirteen will browse for products online with four out of ten making a follow up on social media before settling on a purchase and to be seen by these potential customers, you need to get very concerned about the state of your search engine rankings fast. Fortunately, you can utilize Seo tools in order to improve your rankings in a very significant way.

One of the best ways to improve your search engine rankings is through the use of SEO, a technique which happens to sport a 14.6 percent close rate that towers above the 1.7 percent close rate that you will find from print media leads. All internet marketing techniques are generally more successful than any results you will generate from outbound leads, but SEO takes the virtual cake. This means that you can count on these techniques to offer you amazing results right from the get go.

Just under two thirds of internet users on mobile devices utilize their smartphone or their tablet in order to track down a local business before they consequently make a purchase and the way that yours will be seen above your competitors’ is by increasing your search engine rankings. Fortunately, SEO can be configured to do this quite easily. In fact, you can use SEO to target just about any kind of demographic that you see fit to.

Once your program goes into effect, you will surely notice some changes, but the real miracles will happen over time. This is because search engine optimization needs some time to get going. Over the course of months, the momentum your program builds will be uncanny. Then you will really see what inbound leads can do.

In the end, your business stands to be stronger than it ever has been before. This will all be thanks to the use of SEO. Once your program has gotten a foothold, you will have lots of new customers and plenty of revenue to go around.

Using SEO marketing

Internet marketing

Did you know that between 70 and 80 percent of internet search engine users pay no attention at all to sponsored results, and choose organic results instead? Organic click through tends to generate about 25 percent higher conversion rates than equivalent PPC (Pay Per Click) click through. Over 87 percent of US internet users, aged 14 years and older, browsed or researched products online in the year 2012, and about 40 percent of those followed up on social media sites, requesting additional info before they made their purchase. Also, inbound leads like those that come from search engine optimization, cost about 61 percent lower than outbound leads, like cold calling.

What does this all mean to you? It means that Seo marketing is going to be the way to go if you want to attract customers online, instead of paying for sponsored links or outbound marketing methods. Google, whose first ever tweet was binary code for “Im feeling lucky”, offers one of the most popular search engines on the planet, and SEO marketing professionals can help you get great search engine rankings from Google.

Talk to an internet marketing firm that offers SEO marketing options about how you can best use SEO blogs, SEO tools, and SEO reporting to build a fantastic online marketing plan that draws customers to your site (and away from your competitors) so that you can grow your business, and beat out the competition in todays fast paced culture of online business.

You might think that paying for SEO marketing is an additional expense that your business cannot handle, but, talk to some SEO marketing firms, and they will show you how, by making a small investment in their services, you can grow your business and recoup the costs that you have put into online marketing plans that bolster your Google rankings so that you can bring in the customers and the cash that you need for your business to succeed on the world wide web.