A friend of mine started freelancing as a “SEO content writer.” When asked for plain English, he told me that he now worked in the world of online marketing as a search engine optimization freelancer. Again, I asked him for plain English, and he started to explain how the SEO reseller business worked.

The whole theory behind online marketing is that you can harness web traffic and turn it into real world business. The Search Engine Optimization (SEO business) makes the website of your company easier for search engines to find, meaning they result higher on the results list. If your website ranks higher, then more people are likely to click it, or at the very least hear of your business.

There is a lot of nitty gritty, jargon details, but SEO reseller businesses and online marketing work pretty simply. Search engines have three primary modes of finding you what you need. By knowing what a search engine looks for when it hunts, you can intentionally design your website so that search Continue reading →