When Google was still just a research project, the 4 GB hard drives that were testing the PageRank algorithm were housed in a storage compartment that founders had built from Legos. While Google is still using goats rented from a grazing company to mow the lawns of corporate headquarters, they continue to be a driving force behind Internet marketing which has come a long way since the early days.

As PageRank is increasingly being considered a less relevant and lagging indicator of web page performance and traffic, search engine optimization (SEO) is quickly gaining pace as part of online marketing strategies. One of the main aims of SEO is to use popular keywords and phrases to create organic, relevant content to tie back to the web page of a business or service. Since anywhere from 70 to 80 percent of Internet search engine users ignore sponsored results, quality organic content can make a big difference in web traffic through increased search engine rankings and results.

SEO marketing is often a multidimensional approach which can involve creating many different kinds of web content. One aspect of Seo marketing strategy may include making use of growing trends toward social media sites. Even Google has jumped on the social media trend with its first ever Twitter post of “Im feeling lucky” making its debut in February of 2009. In binary code of course. SEO reporting software can provide feedback on traffic patterns and progress.

Ninety two percent of Internet using adults performing at at least one online search a day in the United States alone. Many of those searches involve shopping or searching for product reviews. As web based business continues to surge, SEO marketing tools are one option businesses are turning to in order to drive traffic to their sites and boost revenue.