You may be wondering just how effective Internet marketing can be to your company. You may be thinking that sticking to traditional marketing methods can be just as effective; however, with the increase in the use of the Internet, having a strong Internet marketing plan in place is vital to getting new business and customers.
Many people are often confused by Internet marketing and the basic process. Internet marketing generally uses different techniques to get websites higher on search engines such as Google. Interestingly, Google receives between 65% and 70% of the Internet search engine market share. On a side note, when Google was just a research project, the founders used LEGO bricks to create a storage compartment for the 10 four gigabyte hard drives that were used to test the PageRank algorithm.
Approximately 92% of online adults in the United States do at least one search per day. Through Internet marketing and search engine optimization efforts you get high up on those important search engines attracting more attention to your business.
Now it is important to realize that your Internet marketing create the results people are looking for. Sure, you could go ahead and by some paid listings; however, you should understand they may not be as effective as you think. Between 70% to 80% of search engine uses will ignore those paid search results, instead they will choose organic results.
There are other aspects of Internet marketing that needs to be taken into account. Due to the high number of mobile devices in use today, it is expected that by 2014 the use of smart phones and tablets will overtake desktop computer Internet usage. You need to make sure that your Internet marketing efforts pay attention to these users. You want to ensure that your website is properly utilized for use by these devices, or you run the risk of losing potential new business and sales.
There are many companies that can help you with both SEO marketing and Internet marketing. These professionals understand the intricacies of SEO tools and online marketing and can design a program that will embrace not only your website, but other online tools such as social media and email campaigns. Your business deserves to have the best Internet marketing available in order to ensure its success.