Monthly Archives: January 2014

Why Search Engine Rankings Actually Matter

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Seo blogs

Did you know that when Google was still a research project, its founders actually used LEGO bricks to create a storage compartment for the 10 4-GB hard drives used in the testing of the PageRank algorithm? Google has come a long way since its inception, and today it is a huge part of internet marketing. Search engine rankings, and especially Google rankings, are important because people generally don’t scroll past the first page on search engine result pages. Therefore, if a company wants to do business, it needs to be among the first resul Continue reading →

What is SEO Marketing?

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Internet marketing

Did you know that around 75 percent of internet search engine users never scroll past the first page of search results? With that said, Google rankings and other internet search engine rankings are extremely important to companies because it helps them achieve marketing exposure. Therefore, investing in SEO marketing, or search engine optimization marketing, is one of the smartest things a company can do.

Google on its own receives roughly 65 to 70 percent of the internet search engine market share. SEO marketing exists to help companies improve their placement on search engine results pages. They do Continue reading →