Monthly Archives: February 2014

What Makes Google Rankings So Important?

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Online marketing

According to the most recent estimates, web users conduct more than 100 billion online searches each month. Of those 100 billion plus online searches, Google is used for roughly 70% of them. When you look at how massive Google has become, it is amusing to think that the very first Google doodle was created by Page and Brin before heading to the infamous “Burning Man” festival in 1998.

Given the fact that Google controls the majority of the international online search industry, the internet behemoth’s PageRank algorithm and Google rankings have become critical within the realm of internet marketing. Continue reading →

Internet Marketing is Important to Your Business

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Search engine optimization

You may be wondering just how effective Internet marketing can be to your company. You may be thinking that sticking to traditional marketing methods can be just as effective; however, with the increase in the use of the Internet, having a strong Internet marketing plan in place is vital to getting new business and customers.
Many people are often confused by Internet marketing and the basic process. Internet marketing generally uses different techniques to get websites higher on search engines such as Google. Interestingly, Google receives between 65% and 70% of the Internet search engine market share. On a side note, when Google was just a research project, the founders used LEGO bricks to Continue reading →