Google rankings are probably the most important sector of your marketing outreach when you are building a company. engines”>You need to work to maximize your search engine rankings because, without proper search engine optimization, no one will be able to build a proper base of support. The internet is how people find new products today. They are wandering about with their mobile phones searching for a new answer. And 92 percent of people’s online activities begin with an online search of some kind.

Of course, when companies blog, they have about four times as many pages as the average company. This will make it much easier for them to reach the 88 percent of internet users over the age of 14 who used the internet to research products last year. And somewhere around 40 percent of these people who find products will take the opportunity to follow up with social media.

There are numerous things to keep in mind that very few people take into account when they consider how well their company is running. For example, it is very rare for anyone who is using the internet to ever scroll beyond the first page. This means that a good test for anyone who uses the internet as a form of communication is to perform a basic search on Google and to see if they can find their company without specifically searching for its name. If you cannot find it after typing the service and location in the search bar, you should probably be concerned.

When Google tweeted “I’m feeling lucky” in February 2009, the company certainly should have been feeling lucky. Already, one could see how influential Google rankings would be and it was no surprise that the company was on the way upward. Google is probably going to become one of the most influential companies, perhaps even larger than Apple, in the future. It is just a question of whether or not you can apply their communications to your advantage.