According to the most recent estimates, web users conduct more than 100 billion online searches each month. Of those 100 billion plus online searches, Google is used for roughly 70% of them. When you look at how massive Google has become, it is amusing to think that the very first Google doodle was created by Page and Brin before heading to the infamous “Burning Man” festival in 1998.

Given the fact that Google controls the majority of the international online search industry, the internet behemoth’s PageRank algorithm and Google rankings have become critical within the realm of internet marketing. Continue reading →