Did you know that the first thing that Google ever “tweeted was “I’m feeling lucky” in binary code? Well, that is exactly what they did on February 26, 2009, when they jumped on the bandwagon that has been nothing less than one of the most annoying trends of all time. Whether or not you are the type of person who is quick to latch onto the latest internet trend, or one who prefers to sit out and watch others make fools of themselves, it is impossible to ignore the internet’s far-reaching influence.

Unless you’ve been living underground for the last 15 years or so, it seems as if the internet cannot get any more popular than it all ready is. However, year after year global web statistics prove otherwise. For instance, statistics culled from the International Telecommunications Union show that the percentage of global internet users has increased from 51% in 2005 to over 77% in early 2013. Essentially, a quarter of the world population began using the internet over the past eight years!

As of 2013, experts estimate that web users conduct more than 100 billion online searches each month all around the world. Given the wild popularity of the web, internet marketing is now a fundamental part of every business. Whether you’re talking about web design, SEO blogs, or social media SEO, more businesses have discovered the benefits of search engine optimization. Since search engine rankings play such a crucial role in terms of a given company’s online marketing success, SEO marketing firms can offer their clients all of the latest in state-of-the-art SEO.

While it is entirely possible for businesses to try to do SEO on their own, it is usually faster and more cost-effective to hire an SEO marketing specialist. This is particularly important given the increasing complexity of Google’s ever-changing algorithms. The bottom line is all companies must do everything in their power to improve their search engine rankings. As 2014 approaches, online marketing firms can provide them with the most effective means of doing just that.